Seller’s Goal:
This Twinsburg Ohio home seller wanted to maximize their net proceeds and achieve a quick sale because the seller was quickly moving out of state. The seller wanted their home on the market in 7 days from our initial meeting due to the slower Fall selling season, so time was of the essence.
Problem:
Seller had TONS of furniture, stuff, toys, with lots of disorganization. Shutters and front door were a quirky color. Buyers would have a hard time not feeling claustrophobic. Buyers could not easily navigate all the spaces and feel comfortable envisioning themselves living in this home with a massive overload of personal belongs.
Olsen Ziegler Solution:
Provide a detailed, same-day, comprehensive staging report (free of charge to the seller) with step-by-step instructions. Seller rented a movable 16′ storage container in order to remove a large percentage of their belongings and move the storage container off-site. Paint shutters and front door from the quirky pea green color to a deep barn red. Free labor over 6 days provided by the sellers made this home ready to be placed on the market in a mere 7 days from our initial meeting.
Financials:
- Agent Recommended Staged List Price: $205,000
- Agent Recommended Non-Staged List Price: $195,000
- Agent Estimated Non-Staged Sales Price: $190,000
- Seller’s Actual Chosen Actual List Price: $209,000
- Actual Sold Price: $202,000
- Days on the Market: 23
- Total Staging Cost (materials only): $500 and 6-days of free labor the sellers provided (de-cluttering, etc.)
